Go City Amsterdam All Inclusive Pass from EUR 79: unlimited entry to 40+ attractions for 1 to 5 days, including Rijksmuseum, Heineken Experience and a canal cruise.
The Go City Amsterdam All Inclusive Pass is the do everything option: unlimited entry to more than 40 attractions, activities and tours for 1, 2, 3 or 5 consecutive days, from EUR 79. It is also the only pass on the market that bundles both the Rijksmuseum and the Heineken Experience, the two tickets the official I amsterdam City Card treats as a free entry and a mere discount respectively, and vice versa.
What is included in the Go City Amsterdam Pass?
The headline names first: the Rijksmuseum, the Heineken Experience, A'DAM Lookout, a canal cruise, Madame Tussauds, the Moco Museum, THIS IS HOLLAND, the Amsterdam Dungeon, the House of Bols and, in season, the Keukenhof gardens with a shuttle. Behind them sit thirty more options, from the Maritime Museum and the Stedelijk to bike rental, food tours in De Pijp and the Jordaan, day trips to Zaanse Schans and Volendam, and even a guided excursion toward Rotterdam and The Hague. Everything runs through the Go City app: scan, enter, next.
How do the Go City Amsterdam Pass days work?
Days are consecutive calendar days from first use, not 24 hour blocks. Scan into your first attraction on Tuesday morning and a 2 day pass covers Tuesday and Wednesday. That makes early activation the golden rule: start at opening time on day one or you are burning coverage.
Who should book it?
High energy sightseers who happily stack three or four attractions a day, first timers who want the Rijksmuseum AND the beer AND the cruise inside one weekend, and Keukenhof visitors in spring, since the flower gardens plus shuttle alone claw back a serious chunk of the price. It is the wrong pass for slow travelers, for anyone centering the trip on the Van Gogh Museum or Anne Frank House, which no pass includes, and for visitors who resent racing a calendar.
Go City Amsterdam Pass prices and the break even math
From EUR 79 for one day, rising with the 2, 3 and 5 day tiers. The arithmetic is blunt: Rijksmuseum around EUR 22, Heineken Experience around EUR 23, a cruise up to EUR 20, A'DAM Lookout EUR 21. Do those four in one energetic day and you have covered a one day pass; a 3 day pass wants ten or more attractions to shine, which committed sightseers genuinely manage.
What to watch out for
No public transport is included, so add a GVB ticket or pair it with walking. Popular entries, the Rijksmuseum above all, still require timeslot reservations through the app. And check the Keukenhof season dates before building your plan around it.
How it compares
Against the I amsterdam City Card: Go City wins on Rijksmuseum flexibility and the Heineken Experience, loses on transport, the giant museum long tail and region extras. Against its sibling Explorer Pass: all inclusive intensity versus pick and mix calm. The pass comparison and the City Card Amsterdam homepage run every scenario.
Prices from 79 EUR as of 2026-07-20. Prices may vary; confirmed live at checkout.
(≈ $90 / £67, ECB 2026-07-20)
